Topside Residences

For Topside Residences, a premium residential development in Hong Kong, we delivered a comprehensive suite of creative and strategic services to establish a distinctive and compelling brand presence.

Marketing Strategy
We devised a targeted marketing strategy to effectively position Topside Residences in the competitive real estate market, highlighting its unique features and lifestyle benefits.

Naming and Tagline
We crafted the name "Topside Residences" and its tagline to encapsulate the essence of elevated living and modern sophistication. The Chinese name "高臨" is specially thoughtfully crafted to mean "居高臨下，高鐵臨門", which explains all the core selling points in short and precised manner.

Brand Identity
From logo design to visual elements, we developed a cohesive brand identity that resonates with the target audience and reflects the project's premium appeal.

Copywriting
Engaging and persuasive copy was created for various platforms, ensuring the brand's voice is consistent and impactful.

Creative Direction
Overarching creative direction unified all design and marketing efforts, ensuring a seamless and polished presentation.

Printed Books and Leaflets
Elegant printed books and leaflets showcased the project's features and lifestyle offerings, serving as tangible touchpoints for potential buyers.

Illustration

Custom illustrations visually narrated the story of Topside Residences, adding a unique artistic flair to the branding.

Photography

Assembly employed professional photographer to execute our creative direction and art direction for neighborhood shootings.

Website
A user-friendly and visually stunning website was developed to serve as the digital gateway to Topside Residences, offering visitors an immersive experience.

Sales Hall Materials
Sales hall materials were designed to create an engaging environment that enhances the buyer's journey.

Advanced Photo Retouch
Advanced photo retouching ensured every visual element aligns with the project's premium aesthetic, enhancing the overall presentation and appeal.

Outdoor Marketing Materials
We produced a wide ranges of banners, ads and backdrop for Topside Residences.