Happy-Sweety JellyBeans

Assembly was honored to collaborate with EduHK on their educational project. Including character design and music video production.

The project was to launch on the first day of resuming school. It aims to serve children aged 3-6, bringing them positive attitudes towards school. It illustrates scenes of happy school life and interestingly teaches English by introducing them as classmates.

The character's design had gone through a long AB testing process with feedback from the actual target audience, the children. The graphic complexity, shapes, colors, motions, and temp have been well-optimized to consider children's aesthetics and understanding to draw their attention. We encourage children to sing along and move their bodies with the cheerful characters in this rhythmic video.