Landmark East

Steeped in history and positioned in East Kowloon’s rising CBD, Landmark East is one of Wing Tai Properties' iconic head offices. Comprised of the twin AXA and AIA buildings and set amidst a generous green leisure area, this landmark speaks to a rich past while embracing modern elegance.

Facing an outdated digital presence, Wing Tai Properties decided to revamp its website to attract new tenants and maintain a strong impression in the evolving CBD. With no established branding guidelines to rely on, we drew inspiration from the sleek aesthetics of New York skyscraper websites and infused a refined tone reminiscent of Monocle alike. The result is a subtle yet high-class online experience that serves as a tour guide to the building and showcases its unique charm—a harmonious blend of art and heritage.

To further accentuate the property's elegance and functionality, we expanded our scope beyond digital refresh. We provided a comprehensive visual communications service by converting traditional CAD files into stylized, visually engaging floor plan drawings and creating an illustrated neighborhood map to enrich the building's narrative.