The Clans

CR Land has embarked on a transformative journey in the Hong Kong property market as newcomers in recent years. To strengthen connections and create a vibrant residential community, CR Land introduced The Clans, a cutting-edge residents portal. This platform offers a wide range of exclusive privileges, discounts, and the latest news to enrich the living experience for residents.

CR Land's strategic vision for The Clans extends beyond its immediate functionalities—it aims to generate synergies with its renowned brands such as City Super, Log-On, The Bookshop, and more. By integrating these familiar names into the ecosystem, CR Land elevates its reputation while building a unified community among its residents.

The project underwent meticulous brand identity development and a comprehensive UI/UX design process to ensure a seamless and engaging user experience. Notably, the name "The Clans" carries a profound cultural significance. Derived from the Chinese word 氏族, it evokes a sense of connection and belonging, much like 百家姓—a symbolic gathering point for families and individuals. This meaningful name encapsulates the essence of the portal as a digital home for the community.

Through The Clans, CR Land emphasizes its commitment to innovation, community-building, and strengthening its position in the Hong Kong property landscape.